American writer, reporter & political commentator (1889-1974)
Advertising, in fact, is the effort of business men to take charge of consumption as well as production. They are not content to supply a demand, as the text-books say; they educate the demand as well. In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it would like. A bewildered child in a toy shop is nothing to the ultimate consumer in the world market of today. To say, then, that advertising is merely a way of calling attention to useful goods is a gorgeous piece of idealization. Advertising is in fact the weed that has grown up because the art of consumption is uncultivated.
WALTER LIPPMANN
Drift and Mastery
The disesteem into which moralists have fallen is due at bottom to their failure to see that in an age like this one the function of the moralist is not to exhort men to be good but to elucidate what the good is.
WALTER LIPPMANN
A Preface to Morals
Thought is not made in a vacuum, nor created out of likeness. It requires travel and shipping and the coming and going of strangers to impregnate a civilization. That is why thought has flourished in cities which lie along the paths of communication. Nineveh, Athens, Alexandria, Rome, Venice, the Hansa towns, London, Paris -- they have made ideas out of the movement and contact of many people. Men are jostled into thought. Left alone they spin the same thread from the same dream. A community which is self-contained and homogeneous and secluded is intellectually deaf, dumb, and blind. It can cultivate robust virtue and simple dogmatism, but it will not invent or throw out a profusion of ideas.
WALTER LIPPMANN
The Stakes of Diplomacy
When men can no longer be theists, they must, if they are civilized, become humanists.
WALTER LIPPMANN
A Preface to Morals
Most men, after a little freedom, have preferred authority with the consoling assurances and the economy of effort it brings.
WALTER LIPPMANN
A Preface to Morals
Out of the opposition we make villains and conspiracies. If prices go up unmercifully the profiteers have conspired; if the newspapers misrepresent the news, there is a capitalist plot; if the rich are too rich, they have been stealing; if a closely fought election is lost, the electorate was corrupted; if a statesman does something of which you disapprove, he has been bought or influenced by some discreditable person. If workingmen are restless, they are the victims of agitators; if they are restless over wide areas, there is a conspiracy on foot. If you do not produce enough aeroplanes, it is the work of spies; if there is trouble in Ireland, it is German or Bolshevik "gold." And if you go stark, staring mad looking for plots, you see all strikes, the Plumb plan, Irish rebellion, Mohammedan unrest, the restoration of King Constantine, the League of Nations, Mexican disorder, the movement to reduce armaments, Sunday movies, short skirts, evasion of the liquor laws, Negro self-assertion, as sub-plots under some grandiose plot engineered either by Moscow, Rome, the Free Masons, the Japanese, or the Elders of Zion.
WALTER LIPPMANN
Public Opinion
That is what kills political writing, this absurd pretense that you are delivering a great utterance. You never do. You are just a puzzled man making notes about what you think. You are not building the Pantheon.
WALTER LIPPMANN
"Taking a Chance", Force and Ideas: The Early Writings
The people who really matter in social affairs are neither those who wish to stop short like a mule, or leap from crag to crag like a mountain goat.
WALTER LIPPMANN
Drift and Mastery: An Attempt to Diagnose the Current Unrest
It is often very illuminating ... to ask yourself how you got at the facts on which you base your opinion. Who actually saw, heard, felt, counted, named the thing, about which you have an opinion?
WALTER LIPPMANN
Public Opinion
Every man whose business it is to think knows that he must for part of the day create about himself a pool of silence.
WALTER LIPPMANN
Public Opinion
What a myth never contains is the critical power to separate its truths from its errors.
WALTER LIPPMANN
Public Opinion
Though it is disguised by the illusion that a bureaucracy accountable to a majority of voters, and susceptible to the pressure of organized minorities, is not exercising compulsion, it is evident that the more varied and comprehensive the regulation becomes, the more the state becomes a despotic power as against the individual. For the fragment of control over the government which he exercises through his vote is in no effective sense proportionate to the authority exercised over him by the government.
WALTER LIPPMANN
Good Society
The radical novelty of modern science lies precisely in the rejection of the belief, which is at the heart of all popular religion, that the forces which move the stars and atoms are contingent upon the preferences of the human heart.
WALTER LIPPMANN
A Preface to Morals
With exceptions so rare they are regarded as miracles of nature, successful democratic politicians are insecure and intimidated men. They advance politically only as they placate, appease, bribe, seduce, bamboozle, or otherwise manage to manipulate the demanding and threatening elements in their constituencies. The decisive consideration is not whether the proposition is good but whether it is popular--not whether it will work well and prove itself but whether the active talking constituents like it immediately. Politicians rationalize this servitude by saying that in a democracy public men are the servants of the people.
WALTER LIPPMANN
Essays in the Public Philosophy
A large plural society cannot be governed without recognizing that, transcending its plural interests, there is a rational order with a superior common law.
WALTER LIPPMANN
Essays in the Public Philosophy
The balancing of present wants against the future is really the central problem of ethics.
WALTER LIPPMANN
Drift and Mastery: An Attempt to Diagnose the Current Unrest
All achievement should be measured in human happiness.
WALTER LIPPMANN
A Preface to Politics
There is nothing disastrous in the temporary nature of our ideas. They are always that. But there may very easily be a train of evil in the self-deception which regards them as final. I think God will forgive us our skepticism sooner than our Inquisitions.
WALTER LIPPMANN
A Preface to Politics
All men desire their own perfect adjustment, but they desire it, being finite men, on their own terms.
WALTER LIPPMANN
The Phantom Public
The size of a man's income has considerable effect on his access to the world beyond his neighborhood. With money he can overcome almost every tangible obstacle of communication, he can travel, buy books and periodicals, and bring within the range of his attention almost any known fact of the world.
WALTER LIPPMANN
Public Opinion